Mobile Dev Memo
In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. Quantitative marketing, marketing science, and freemium strategy. This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root. Mobile Dev Memo hosts its own Slack team at mobile-dev-memo.slack.com. Seufert is an independent analyst who previously held strategy and marketing roles at companies such as Skype and Rovio (Angry Birds) and has been quoted and featured in publications such as the WSJ, New York Times, New Yorker Magazine, Business Insider. Come mingle with Austin's tech scene and enjoy music, BBQ, and an open bar. Mobile Dev Memo Content Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Mobile Dev Memo is the site of record for mobile advertisers and app developers. The latest tweets from @MobileDevMemo Mobile Dev Memo (MDM), run by Eric Seufert, is the site of record for the mobile ecosystem. Mobile Dev Memo is happy to present an Austin Holiday Happy Hour.